Our Story

Connecting Tradition with Technology

The Digital Evolution of Bizzarro Pizza

For decades, Bizzarro Pizza has been serving authentic Italian-American cuisine with passion and dedication. As we expanded our franchise network, we recognized the need to modernize our operations while preserving the quality and tradition that made us successful.

In 2020, we embarked on a digital transformation journey, creating Citrix Bizzarro - a comprehensive technology platform that connects every location, streamlines operations, and provides real-time insights into our business.

Our Mission

"To empower every franchise location with cutting-edge technology that enhances efficiency, improves customer experience, and maintains the authentic quality that defines Bizzarro Pizza."

Our Journey

2020

Digital Vision

Launched the Citrix Bizzarro initiative, beginning with digital menu systems and online ordering integration across all locations.

2021

Operations Hub

Implemented centralized POS system and supply chain management, reducing costs by 23% and improving inventory accuracy.

2022

Analytics Platform

Deployed real-time analytics dashboard providing insights into sales trends, customer preferences, and operational efficiency.

2023

Network Expansion

Connected all franchise locations through unified communication platform, enabling seamless collaboration and knowledge sharing.

2025

AI Integration

Rolling out predictive analytics and AI-powered demand forecasting to optimize staffing, inventory, and customer service.

Leadership Team

The minds behind our digital transformation

Marco Bizzarro - Chief Technology Officer

Marco Bizzarro

Chief Technology Officer

Leading our digital transformation with 15+ years of enterprise technology experience.

Sofia Martinez - VP of Operations

Sofia Martinez

VP of Operations

Streamlining franchise operations through innovative technology solutions.

David Chen - Director of Analytics

David Chen

Director of Analytics

Transforming data into actionable insights for smarter business decisions.